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Zaxby’s New Zax Rewardz Offers Big Benefits


Zaxby’s stepped up in a big way this past year in its app rewards upgrades. Despite cutbacks in bonuses from restaurant competitors, Zaxby’s has shown a clear commitment to earning customer loyalty.

Guests who choose to download the ever more popular Zaxby’s app and sign up for Zax Rewardz are thanked with a free Big Zax Snak meal. This Big Zax Snak might feel like more of an actual meal to many customers. This Zax Rewards welcome bonus includes three Chicken Fingerz, Texas Toast, Crinkle Fried with Zax Sauce, and a small drink.

The excitement of providing an app with such enticing rewards for guests was obvious in the press release from Patrick Schwing, Zaxby’s chief marketing and strategy officer. “The guest response has exceeded our expectations and it’s clear they appreciate the value our program offers.” The app has a 4.7 rating in the App Store and has grown its download rate by over 300% since its launch. Those statistics speak to a solid user experience and guest satisfaction.

The value of Zax Rewardz doesn’t stop with the welcome to offer. One of the offers included free delivery Sundays as well as a free delivery week through last Spring. Zaxby’s flagship rewards program offers 10 points for every $1 spent which accumulates to either free offers of menu items or savings on menu items. Redeeming rewards and tracking your progress is simple. Rewards may be earned with online orders, in-person orders, and some in-app actions. In addition to offering savings, the app makes ordering faster and easier. Users can save their favorite orders as well as select pick-up or delivery options.

Zaxby’s is a reliably good chain restaurant specializing in flavorful chicken fingers, wings, sandwiches, and other delectable snacks and meals. They have over 900 locations and are headquartered in Athens, Georgia.

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