Diogo Corona: Smart Fit’s Expansion Strategy
Diogo Corona is a Brazilian entrepreneur and executive who is currently the CEO of SmartFit, the largest fitness center operator in Latin America. With over 600 locations across the region, SmartFit is expanding rapidly and looking to challenge global competitors like Gympass.
Corona’s latest move was the acquisition of TotalPass, a Brazilian digital platform that offers gym memberships and wellness services. With this acquisition, SmartFit aims to strengthen its digital presence and offer a wider range of services to its members.
Diogo Corona has been instrumental in the growth of SmartFit since joining the company in 2013. He has a background in finance and previously worked for several banks, including HSBC and Merrill Lynch. Corona’s financial acumen has helped SmartFit secure funding for its expansion plans and make strategic acquisitions, like TotalPass.
Under Corona’s leadership, SmartFit has also expanded beyond Brazil and into other countries in the region, including Mexico, Colombia, and Chile. The company’s growth has been fueled by the increasing demand for fitness services and the growing middle class in Latin America.
Smart Fit’s success has not gone unnoticed, with the company receiving several awards and recognition for its innovative business model. In 2020, Smart Fit was named the most innovative fitness brand in Latin America by the World Economic Forum.
Despite the challenges posed by the COVID-19 pandemic, Smart Fit has continued to expand and invest in new technologies to enhance the member experience. Diogo Corona has emphasized the importance of adapting to changing consumer preferences and providing a seamless digital experience, which has become increasingly important in the wake of the pandemic.
Diogo Corona’s vision for SmartFit is to become the leading fitness brand in Latin America and beyond, and the acquisition of TotalPass is a step in that direction. With his financial expertise and strategic vision, Corona is well-positioned to lead Smart Fit’s expansion and help the company achieve its goals.
In conclusion, Diogo Corona is a key figure in the fitness industry and has played a pivotal role in the growth of Smart Fit. As the company continues to expand and challenge global competitors, Corona’s leadership and strategic vision will be crucial to its success.