As a marketer, Carlos Beirao da Veiga has a sharp understanding of the evolving trends in the industry. In a recent interview, he identified three trends that marketers should keep an eye on in 2023. These trends are expected to shape the future of marketing and have a significant impact on how companies connect with their customers.

First, Carlos Beirao da Veiga pointed to the increasing importance of data-driven marketing. Companies will continue to use data and insights to make informed decisions about their marketing strategies. They will use data to reach specific audiences, offer personalized content, and assess the success of their campaigns. Carlos Beirao da Veiga believes that data-driven marketing will become even more critical in 2023, and those who don’t embrace this trend will struggle to keep pace.

Second, Carlos Beirao da Veiga emphasized the continued growth of social media. Social media has already changed the way businesses communicate with their customers and this trend will persist in 2023. Companies will increasingly use social media to strengthen their brand, interact with customers, and drive sales. Carlos Beirao da Veiga believes that social media will play a vital role in defining the future of marketing, and those who don’t adapt to this trend will fall behind.

Third, Carlos Beirao da Veiga highlighted the growing use of artificial intelligence in marketing. AI has already started to revolutionize the marketing field, and this trend will continue in 2023. Companies will increasingly use AI to automate their marketing processes, analyze data, and provide personalized content. Carlos Beirao da Veiga believes that AI will play a vital role in defining the future of marketing and that companies that adopt this trend will have a competitive edge.

Carlos Beirao da Veiga is a marketer with a deep understanding of the trends shaping the marketing industry. He believes that social media, data-driven marketing, and AI will play a critical role in shaping the future of marketing in 2023 and beyond. Companies that adopt these trends will have a competitive advantage and be well-positioned for success.