Activision Blizzard Has Been around, Having Produced Quality Games Consistently
The amalgamation of various firms led to Activision Blizzard’s rise, holding the world’s second-largest video game publisher. The company also reported having up to $1 billion in assets under management. At the time of the merger, the combined company had a revenue of $4.4 billion and was the largest video industry firm in terms of revenue. The combined company controlled over 60% of the market for video game software and was ranked as the number-one publisher for the third consecutive year in terms of revenue. The merger of these two companies created an all-new Activision publishing company to increase the company’s revenue and market share.
As of August 2015, Activision Blizzard reported revenue for the twelve months ending in August 2015 was $1.6 billion. In terms of sales, it was the world’s second-largest publisher behind Microsoft Corporation in US Publisher sales during the period. In terms of market power, it was the world’s largest publisher of PC games, with a market share of around 10%. By comparison, Microsoft’s market share was about 28%. It was the world’s third-largest publisher behind Microsoft Corporation in revenue. It provided access to software for over 100 million players around the world. In terms of profit, it was the fourth largest publisher of games in the world, with a profit of $3.6 billion for the twelve months ending in August 2015.
In terms of revenue, it was the world’s largest publisher of video games, with a revenue of $3.6 billion for the twelve months ending in August 2015. By comparison, Microsoft’s revenue was $2.9 billion. In terms of market share, Activision Blizzard was the world’s second-largest publisher of PC games, with a market share of around 10%. By comparison, Microsoft’s market share was about 28%.
As of 2013, the company’s products include video games, mobile games, television series, films, television series, and digital content. The company’s brands include Call of Duty, FIFA, Madden, NBA 2K, WWE Raw, college football, and NHL Hockey. In 2011, the company created a digital subscription service, Marvel Unlimited, emphasizing films. In 2015, the company announced plans to acquire a controlling interest in video game publisher THQ Inc. for $4.4 billion. These assets are expected to form the core of a new company dedicated to digital gaming.
The combined company controls approximately 54% of the global video game industry. Activision Blizzard was previously headquartered in downtown Santa Monica, California, but it has expanded its operations to more locations in the Los Angeles and California Bay Area.