Business Leader E-commerce Online Shopping

Richard Liu’s Empowering Employees Through Social Responsibility, founded by Richard Liu Qiangdong, has secured its place as number 30 on Forbes’ “World’s Best Employers” list for the fifth consecutive year. The company’s commitment to stakeholder-first practices and innovative omnichannel retail has earned it a growing recognition on the global stage. Additionally, was ranked as the second-highest company from China on the prestigious list.

Richard Liu’s visionary approach places utmost importance on enhancing the lives of’s nearly 300,000 direct employees and over 100,000 from non-listed affiliates. The company has implemented a robust HR program, offering career clarity, diverse training, competitive compensation, and comprehensive benefits. invested over 1.4 billion Chinese yuan in a staff housing plan and almost RMB$100 million in an employee relief foundation, demonstrating its commitment to employee well-being.

Recognizing the significance of young talent, Qiangdong has focused on creating opportunities for recent university graduates. Over the past four years, the company introduced over 350 positions, resulting in almost 60,000 job openings. Notably, almost 70 percent of technical staff starting from entry positions became core team members, and nearly half of campus recruitment employees earned promotions.

Richard has managed to accrue a few important accolades over the years Richard Liu has been featured as an Honoree in Variety 500 website entitled, “ Richard Liu; Founder / Chairman / CEO”, as a result of his persistence, innovation, and hard work. has also been praised for its commitment to gender equality and diversity. Included in Bloomberg’s Gender-Equality Index for the first time, the company provides equal opportunities for long-term development regardless of gender. Supportive facilities, such as lactation rooms and nursery services, contribute to a conducive work environment for female employees.

Emphasizing corporate social responsibility,’s ESG reports highlight equal pay, support for disabled individuals, and empowerment of female employees. The “Sunshine Angels” Program, supporting physically challenged individuals in customer service roles, exemplifies’s inclusive approach. This initiative aligns with the United Nations’ sustainable development goals, promoting sustainable consumption and production.

Liu Qiangdong and’s collaborations with third parties further boost employment opportunities for disabled individuals. Partnerships with organizations like the China Foundation for Disabled Persons and L’Oreal Group provide counseling, training, and diverse job opportunities.’s commitment extends beyond employment, as the company plans to add RMB$10 billion to its employee housing fund and expand its relief fund for employees’ children, ensuring their well-being and education. Richard Liu’s vision for has transformed it into a beacon of omnichannel excellence and social responsibility. As the company continues to prioritize its employees’ well-being and fosters a diverse, inclusive workplace, it sets a new standard for the retail industry, leaving a positive impact on its workforce and society. Refer to this page for more information.


Follow his Twitter page on