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Keter CEO Alejandro Pena Remains Committed to Sustainability

Alejandro Pena, Keter’s founder and CEO, has been one of the most vocal and committed champions of sustainable living. In a recent statement to employees worldwide,Alejandro Pena said: “The promotion and advocacy of sustainability are embedded in our cultur. Acting responsibly for the environment is one of our core principles. It shapes how we design our products, what materials we choose to work with, how we manufacture and dispose of them too.”

For more sustainable products to reach the marketplace in time for the end consumers, according to a report by McKinsey & Company later this year, many organizations need to act on their commitments sooner rather than later. This will influence organizations to reformulate existing products, develop new products and services and revise business models.

With an understanding of the reality of sustainability, The company strives for the success of its policy: to create a better future by fulfilling needs today while preserving resources for the future. To make this a reality, Keter had undertaken a series of initiatives:

Workplace facilities are very important in ensuring employee engagement and commitment. Thus, we continue to monitor our facility to meet or exceed international standards. Innovative green technologies have been introduced, which have proven highly effective in eliminating waste generated at our plant.

As a global organization with a presence in over 100 countries,It has to constantly manage and work on developing local channels for our business. This has resulted in the establishment of multiple facilities worldwide, rendering Keter one of the leading manufacturers of non-hazardous products. The company is also committed to building relationships with key clients and distributors within their geographic regions.

We believe in working with our clients to help them achieve their goals while preserving nature and saving resources. We are committed to reducing our operational impacts and waste while creating additional value at the end of this journey.