ELI GERSHKOVITCH THE CANADIAN CRAFT BREWERY EXPERT

Beer was introduced into Canada in around 17th century by the British settlers. Refrigeration facilities were then not more developed as they are today and thus Canadian climate favored beer brewing as compared to other parts of the world. Brew industry in Canada has grown largely due to investments from local and foreign investors. Canadian brew industry also boasts of the numerous brew varieties they are able to manufacture among them the Weissbier which is low in after test due to use of wheat in brewing and special Bavarian yeast, Nutcracker Porter is made from dark cinnamons, Figgie pudding, and little sugars, Holy Smoke Scotch Ale with smoky flavor as a result of using malted barley dried in open flame (About.me). Notable top brew companies include the central city brewing located in Surrey, British Columbia, Denison’s brewing company in Toronto, Ontario black oak brewery in Etobicoke, Ontario, Applewood breweries a Stouffville as well as Steamworks group in Gastown among many more others.

 

 

Though the Canadian brew industry has grown today, there is one person whose efforts need acknowledgment in ensuring that traditionally available ingredients are made use of in beer flavors. Eli Gershkovitch is regarded as the veteran in Canadian craft brew industry. Eli Gershkovich is the founder, owner, and CEO of Brew Company known as Steamworks group of companies. Eli Gershkovitch has maintained the simple personality, working hand in hand with his competitors in ensuring craft brewery gets global recognition.

 

 

Eli Geshrkovitch is a professional pilot and retired lawyer. His main dream revolves around helping craft breweries get global recognition. Eli Gershkovitch established his business firm in 1995 as Steamworks brew pub in Gastown which accommodated 184 customers and has grown in space to accommodate 754 customers currently. In 2013, Eli Gershkovitch expanded his business, whereby it now packages and markets its own products.

 

 

Eli Gershkovitch has more than 21 years of understanding in brew industry and has enjoyed success due to sticking to his plans of expanding craft brewery (http://www.montrealgazette.com/life/Gershkovitch+owner+Steamworks+brew+Vancouver+with+1948+Plymouth+Special+Deluxe+Woody+station+wagon/8035571/story.html). His brew enterprise has expanded to several Canadian provinces, 14 U.S. states as well as in countries like Hongkong, Germany, Austria, Italy, and Switzerland.

 

 

Eli Gershkovitch advises the growing brew entrepreneurs to cement their market base locally before deciding on global marketing. Eli Gershkovitch has introduced creative ideas into craft brewery that has made them flourish in the highly competitive Canadian beer brewing industry.

 

 

Nathaniel Ru and Sweetgreen

Nathaniel Ru is one of the founders of Sweetgreen Company. He also severs as one of the Chief Executive Officers in the firm. Nathaniel lives in New York City, where he runs many business and investment firms. Ru inherited his entrepreneurial skills from his parents, who were also business owners. The parents were also first generation immigrants in America. Learn more: http://www.thehoya.com/nathaniel-ru-jonathan-neman-and-nicolas-jammet/

Nathaniel says that he reads books even when his time schedule is too tight. The practice expands his thinking capacity and exposes him to new ideas. Kevin Plank, the founder of Under Armour, is one of Ru’s greatest inspirations. Ru says that Under Armour pursues something that is greater than he is, inspiring RU greatly. Nathaniel also posits that Little Serrow Restaurant is his favorite joint next to Sweetgreen. The former offers great Thai food, which he and his family: wife and two daughters, love. Other than the food, Nathaniel loves the great customer service offered at the Little Serrow Restaurant.

Nathaniel Ru Holds a BS degree from Georgetown University. He, alongside his business partners at Sweetgreen, Jonathan Nemman and Nicolas Jammet, met at the University and became friends. They also graduated together in 2007, by which time they had determined that they would work together. Since they did not have the required capital, they invited investors such as Danny Meyer, Steve Case, and Daniel Boulud to finance Sweetgreen. Learn more: http://www.forbes.com/pictures/ekeg45fe/nicolas-jammet-nathaniel-ru-jonathan-neman-co-founders-sweetgreen-262627/

Sweetgreen offers a healthy recipe that is, fresh, organic and local. The main objective of the three business partners was to offer Americans more healthy food options, as they felt these were scarce.

Technology holds a dear position among the three Sweetgreen co-founders, as they are all technology gurus. Consequently, the three make technology a core part of the business with 30% of all business transactions at Sweetgreen conducted using technology. Sweetgreen mostly performs these sales through the business mobile app or through their website.

The managerial team also holds the customers dearly as they understand customers are the most important stakeholders for Sweetgreen. Consequently, the offices are closed five times each year to allow all company executives to serve in the Sweetgreen restaurants. The above allows close interactions with customers and the managers learn the customer needs and desires. Later, these are incorporated in the new products. Learn more: http://knowledge.wharton.upenn.edu/article/sweetgreens-nathaniel-ru-everything-last-longer/

The three co-founders state that they have learnt to delegate duties with the expansion of the company. They also say that Sweetgreen has no head office as way of serving all regions equally.