Nathaniel Ru and Sweetgreen

Nathaniel Ru is one of the founders of Sweetgreen Company. He also severs as one of the Chief Executive Officers in the firm. Nathaniel lives in New York City, where he runs many business and investment firms. Ru inherited his entrepreneurial skills from his parents, who were also business owners. The parents were also first generation immigrants in America. Learn more: http://www.thehoya.com/nathaniel-ru-jonathan-neman-and-nicolas-jammet/

Nathaniel says that he reads books even when his time schedule is too tight. The practice expands his thinking capacity and exposes him to new ideas. Kevin Plank, the founder of Under Armour, is one of Ru’s greatest inspirations. Ru says that Under Armour pursues something that is greater than he is, inspiring RU greatly. Nathaniel also posits that Little Serrow Restaurant is his favorite joint next to Sweetgreen. The former offers great Thai food, which he and his family: wife and two daughters, love. Other than the food, Nathaniel loves the great customer service offered at the Little Serrow Restaurant.

Nathaniel Ru Holds a BS degree from Georgetown University. He, alongside his business partners at Sweetgreen, Jonathan Nemman and Nicolas Jammet, met at the University and became friends. They also graduated together in 2007, by which time they had determined that they would work together. Since they did not have the required capital, they invited investors such as Danny Meyer, Steve Case, and Daniel Boulud to finance Sweetgreen. Learn more: http://www.forbes.com/pictures/ekeg45fe/nicolas-jammet-nathaniel-ru-jonathan-neman-co-founders-sweetgreen-262627/

Sweetgreen offers a healthy recipe that is, fresh, organic and local. The main objective of the three business partners was to offer Americans more healthy food options, as they felt these were scarce.

Technology holds a dear position among the three Sweetgreen co-founders, as they are all technology gurus. Consequently, the three make technology a core part of the business with 30% of all business transactions at Sweetgreen conducted using technology. Sweetgreen mostly performs these sales through the business mobile app or through their website.

The managerial team also holds the customers dearly as they understand customers are the most important stakeholders for Sweetgreen. Consequently, the offices are closed five times each year to allow all company executives to serve in the Sweetgreen restaurants. The above allows close interactions with customers and the managers learn the customer needs and desires. Later, these are incorporated in the new products. Learn more: http://knowledge.wharton.upenn.edu/article/sweetgreens-nathaniel-ru-everything-last-longer/

The three co-founders state that they have learnt to delegate duties with the expansion of the company. They also say that Sweetgreen has no head office as way of serving all regions equally.