Kate Hudson has revolutionized the phase of online marketing. Her latest ad about Fabletics makes you feel like you are watching the video directly on her Instagram or Snapchat feed.
As Kate takes the red carpet, it is evident how cute she looks in Fabletics. The main reason why Fabletics has been among the top brands in the market today is that of their purpose. The manufacturing firm intends to use the Fabletics designs to inspire women. The company wants to make ladies comfortable in wearing any outfit irrespective of age, color or shape.
Since its inception in 2013, Fabletics has focused on developing the fashion-forward athleisure brand. The purpose of athleisure being to empower and inspire women of different social and economic standing. Focusing on the athleisure brand, Kate and her business associates have managed to increase the net worth of the firm to excess of 250million. The amount is no joke, considering that Kate had no known previous experience in running a business.
In the year 2013, TechStyle Founders, Don Ressler and Adam Goldberg conceived the idea of an athleisure. During this period, the market did not have a stylish, quality and fair priced athleisure brand. All was just a sea of black and gray overpriced workout gear for the ladies.
The two partners noticed the gap in the market and strategized on how to maximize on the gap. But to realize this, they needed to make alliances. It was at this point that the duo decided to involve Kate. They found her to be friendly, and approachable, the skills that they needed in a partner.
After Kate’s joined the company, the firm was able to increase their sales volume steadily. The only challenge at this juncture was to increase sales and raise the quality while reducing the cost of selling the product. For better customer service, the company advises its customers to check compatibility of the various products before making a purchase.
The Fabletics Company attaches great importance to date, feedback, and information. The concerns and questions raised by different customers are effectively dealt with and within the shortest time possible. Through this way, the company has been able to earn and maintain an excellent reputation standing.
Marketing the products have been simplified, the merger between Kate Hudson and TechStyle Fashion group allows Fabletics to share resources. The huge social media following by the two ensure that the message reaches the highest possible number of consumers.