Amazon is the number one retailer in the online clothing niche for a reason, they are bringing in well over 20 percent of all the sales in this highly competitive market. With so many sellers looking to scratch out a buck in this space, it can be hard to tell who the next retailer is in line after Amazon. Those images may be getting a little clearer this year as Kate Hudson’s Fabletics begins the march to the top position. In little over 36 months, this women’s active-wear company has sold an impressive $250 million in sales, and they rare just warming up.
To hear Hudson talk about her athleisure brand, you would think she has to be hiding something because there is no way the success formula is this simple. Hudson says that the combination of reverse showrooming and her membership package is all that really is setting her apart from the rest of the industry. It doesn’t hurt that you have a celebrity name attached to the brand, but that is not the reason these women are spending incredible amounts of money at her stores.
Look at what is happening at the Fabletics retail stores in local malls.
Shoppers are trying on all the workout apparel they can get their hands on, they are taking the lifestyle quiz, and they are window-shopping without pressure from sales associates to make a purchase. No pressure and a relaxed atmosphere only add to the appeal of buying at Kate Hudson’s Fabletics.
Now when these same customers have the time to shop online, things really take a very interesting turn. Every piece of workout apparel that was worn inside the store at the mall can be uploaded to the customer’s online account. Now since you already know the clothing fits you perfectly, you have the luxury to shop through an even larger inventory without any restrictions. Compare that to shopping at Amazon and waiting for days to try on the clothing to discover you have to send it back and buy another piece.
Kate Hudson’s Fabletics is also rewarding their customers with free shipping for those online order, the aid of a personal shopping assistant, and even discounted apparel pricing. Your quiz answers help the assistant to choose one piece each month they think you may enjoy, just one of many pampering techniques that ladies around the country are really relating to.