CEO Investor

Diogo Corona: A Visionary Leader of Smart Fit

Diogo Corona is a Brazilian entrepreneur and the founder of Smart Fit, the largest fitness chain in Latin America. Born in 1977 in Sao Paulo, Brazil, Corona studied at Fundação Getulio Vargas, where he received his degree in Business Administration.

After completing his education, Corona began working in various fields, including finance and banking. However, his true passion was fitness and health. In 2009, he founded Smart Fit to provide affordable fitness options to people in Brazil.

The company has become a massive success under Corona’s leadership. The company has over 900 locations across Brazil, Mexico, Chile, Colombia, Peru, and the Dominican Republic. It has over 2 million members and employs over 13,000 people. Corona has been recognized for his efforts and was named one of the most influential people in the fitness industry by Forbes Brazil in 2021.

One of the main reasons for Smart Fit’s success is its affordable pricing. The gym offers a basic plan that costs as little as $10 per month, making it accessible to people from all walks of life. Smart Fit also provides a variety of classes and workout options, including cardio, strength training, and functional training.

Diogo Corona is known for his vision and innovative approach to fitness. He is constantly looking for new ways to improve the gym experience for members. The company has introduced a number of new features in recent years, including virtual classes and online personal training. The company has also partnered with several tech startups to improve its digital offerings.

Corona is passionate about promoting health and fitness and believes everyone should have access to affordable gym options. He has been instrumental in expanding Smart Fit’s reach across Latin America, and the company shows no signs of slowing down.

In conclusion, Diogo Corona is a visionary entrepreneur who has significantly impacted the fitness industry in Latin America. His commitment to making fitness accessible and affordable to all has made SmartFit the largest fitness chain in the region. With his innovative approach to fitness and his dedication to improving the gym experience for members, Corona is set to continue to make a positive impact in the years to come.